The rebrand one
EA Sports FC - Brand Book
As part of what BBC News called "the biggest rebrand in entertainment history," I authored the brand book to end all brand books. Not just TOV guidelines and a manifesto, but nine chapters of footballing and gaming culture, immortalised in print.
From the football-leather bound cover to the page-marker ribbon (made from shredded match-worn and signed football shirts), every detail of this 206-page tribute to football fandom was meticulously crafted. Massive, massive respect to design genius Haider Muhdi and his team for making this look as beautiful as it does.
For the final section of the book, we commissioned Corbin Shaw to create eleven physical artworks based in football culture, one for each "Code of Conduct" - a set of foundational tenets that lay out the vision for the future of EA Sports FC.
