The rebrand one
EA Sports FC - Brand Book
As part of what BBC News called "the biggest rebrand in entertainment history," I authored the brand book to end all brand books. Not just TOV guidelines and a manifesto, but nine chapters of footballing and gaming culture, immortalised in print.
From the football-leather bound cover to the page-marker ribbon (made from shredded match-worn and signed football shirts), every detail of this 206-page tribute to football fandom was meticulously crafted. Massive, massive respect to design genius Haider Muhdi and his team for making this look as beautiful as it does.
A true labour of love.
For the final section of the book, we commissioned Corbin Shaw to create eleven physical artworks based in football culture, one for each "Code of Conduct" - a set of foundational tenets that lay out the vision for the future of EA Sports FC.
