The tradie one

Tradepoint by B&Q

Nipples, ball-cocks, and flanges galore. A campaign framing B&Q's trade-focussed sub-brand as the go-to for all of the many weird and wonderful tools and supplies needed for big jobs, featuring a cast of genuine tradespeople.

And, in the spirit of tradespeople's craftmanship, we even manually adjusted, laser-cut and hand-sprayed a "Trade Stencil" version of the B&Q font especially for the campaign (big up Uncommon's Ryan McGill for spearheading that).

Directed by Lucy Luscombe. Photography by Ben Morris.

After we supplied the project, I still had a weird scratch to itch. So, I paid some geezer on Fiverr (shout out G-Wave) to create a hip-hop remix of Chirag the plumber's video. But then B&Q fired us pretty much immediately after we launched the campaign (unrelated reasons, promise), so we never ended up doing anything with it. Shame, it's fun.