The British icon one

British Airways - Purpose of Your Visit​

I can't take credit for the Cannes Grand Prix-winning idea to write 500+ unique ads to launch the "British Original" platform for British Airways. But I was asked to contribute some lines, one of which ended up being awarded a Gold Lion, which was very unexpected and nice.

The following year, I worked with the brilliant and lovely Seamus Higgins on the second iteration of the campaign, adding an art directional dimension to the series.