The Raheem Sterling one

Nike - Dream for the next you

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Nike asked us to come up with a mural to celebrate Raheem Sterling. 

Instead of one mural, we turned the skyline of Sterling’s hometown into a visual biography, bringing his story to life as inspiration for young people in one of London’s most impoverished areas.

From there, the campaign grew to include a 90 second TV spot, narrated by and starring Sterling.

I was responsible for the original concept and wrote the campaign line, but was on parental leave during the production of the campaign. My eternal thanks to the rest of the team for absolutely nailing the execution.